I recently relocated to Raleigh, from Los Angeles, where I spent 10 years photographing weddings and events in L.A.’s premier venues. Since moving to Raleigh, in December of 2013, I have shifted my focus to primarily editorial style commercial and restaurant photography services. Capitalizing upon the need in the industry and community, and utilizing my MBA, I have enhanced my client’s photography experience by also adding valuable marketing assets and tools to service packages.
The food scene, here in Raleigh, is growing exponentially and it’s so exciting to have arrived here on the precipitous of this explosion. Coming from a market that was bursting at the seems, it’s such a breath of fresh air to watch ideas grow, come into fruition and succeed.
I didn’t know until I moved here, that I am so passionate and excited about food photography. I love the story, the ideas and everything behind making a dish, so, to have opportunities to translate that history and the dining experience into a photograph is awesome. What adds to the fun and excitement of photographing food is also spending time in the trenches; shooting the kitchen when dinner services hits, capturing the bartenders making their guests feel at home… all of it is exhilarated and different from day to day.
In trying to figure out how to switch gears and focus less on weddings and family photo shoots and more on food photography, restaurant photography and services for the hospitality industry, I decided to create a spin off website, from Felicia Perry Photography, called Food-Seen.
Food-Seen showcases my food photography services, including desserts and beverage, photojournalistic restaurant and event imagery, and posed portraits and headshots. In addition to offering photography services for local restaurants, food events, non-profit events and more, I have also been creating marketing tools for my clients that span beyond photography and into website design, print ad design and networking. The transition from offering photographic services to offering marketing services was really quite simple. The value in any marketing campaign is the message and emotion you evoke with your imagery. Having the tools to create websites, design print ads and understanding social media, created a great platform for me to use the images I capture to further promote that business that I shoot for and create a sense of continuity and community.